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Wholesale & retail · A baby-products brand

From 8 hours to 2 minutes on every order.

A baby-products brand runs its wholesale and retail operations on Nekton — orders that took most of a day now clear in minutes, freight is booked without chasing an inbox, and restocks are flagged automatically.

Knitted baby toys and folded blankets in a nursery basket
8 hrs → 2 min
Order processing time
1
Dashboard, sale to fulfillment
0
Inboxes chased for freight
Auto
Restock alerts, before stockouts

The challenge

Orders arrived across EDI feeds, buyer emails, and marketplaces, and each one was retyped by hand into the ERP. Stockouts surprised no one but still happened, and freight was negotiated across endless broker email threads — a small team losing most of its day to data entry.

What we built

Nekton reads every incoming order into one structured PO, validates and enters it automatically, projects inventory for each SKU and drafts a supplier PO when a balance goes negative, then collects broker quotes into one comparable list and books the winner. Every step surfaces as a decision in a single dashboard.

The results

Order processing dropped from eight hours to two minutes, freight is scheduled without anyone chasing an inbox, and the team is alerted the moment inventory needs restocking — with everything from sale to fulfillment visible in one place, where operators just make the call.